Why Surprises Work Let me ask: When’s the last time you told a friend about “perfectly adequate” service? Right—never. But catch someone off guard in a good way? You’re talking about it all week. That’s the secret sauce in the power of surprise in advertising—consumers… Read More »The Power of Surprise in Advertising
Ever stare at a blank page during a team meeting, feeling your brain short-circuit at the word “brainstorm”? Yeah, me too. You’re not alone in the mental gridlock. But have you ever noticed how, now and then, someone blurts out an oddball idea and—suddenly—the energy… Read More »Brainstorming and The Unexpected Power of Creative Thinking
Today, marketers tilted their eyes toward social media considering it the best medium to effectively communicate and interact with their customers. The increased focus of brands on it is constantly providing meaning to online professionalism. These online applications, platforms, and media are facilitating interactions, collaborations,… Read More »Effective Social Media and Its Role in Marketing
Like every other company you are focusing on providing excellent customer service but do you think it is enough? Today’s customers’ expectations are much higher – they want an experience, not just an uneventful interaction. You cannot stop your customers from switching to your competitors… Read More »How to create an Army of Brand Advocates
The high impact of social media marketing on businesses resulted in an increased budget in this area. To effectively utilize the increased budget a great insight into the KPIs is required. In simple terms, these are the values used to measure the performance of Social Media… Read More »How to Utilize Social Media Metrics for your Business?
