Why Surprises Work Let me ask: When’s the last time you told a friend about “perfectly adequate” service? Right—never. But catch someone off guard in a good way? You’re talking about it all week. That’s the secret sauce in the power of surprise in advertising—consumers… Read More »The Power of Surprise in Advertising
The way our brains process information is a marvel of neuroscience. This knowledge can provide practical insights for advertisers, marketers, and content creators, especially in terms of how to effectively design to maximize ad engagement. For decades, advertisers have known that ad layout plays a… Read More »Maximize Ad Engagement: Unlocking The Science Behind Visual Processing and Layout Design?